William Hill Review

Year established: 1934

Mobile compatible: Yes

Jurisdiction: Gibraltar & UK

Overall rating: A+

Recommended: For recreational players
William Hill Sportsbook Review

The most established name in betting, William Hill has been around since 1934, though it’s changed hand a number of times.

It maintains a huge presence online with over 3 million active customers in 2015, and in the high street with more than 2,300 retail outlets in the UK. Its UK headquarters are in both London and Leeds. It’s become a truly global bookmaker too and is licensed in the UK, Australia and Nevada in the States as well as other locations in Europe.

Its online division is based in Gibraltar and William Hill employs over 16,000 people in nine countries worldwide. They are the largest UK operator, representing around 25 per cent of the market throughout the UK and Ireland. The company was eventually listed on the London Stock Exchange in 2002.

William Hill is heavy on sponsorships and has sponsored the World Darts Championship since 2014. It’s an official sponsor of the England football team, the Scotland football team, the English FA Cup, the Scottish Cup, and is an official partner of the Football Writers’ Association. These are just some of the impressive list of partners and William Hill also boasts a huge amount of racing sponsorships such as the handicap hurdle at Ascot and others.

The bookmaker has also sponsored La Liga side Malaga in the past, in addition to boxing fights and more diverse examples such as the Digital Shoreditch Festival in 2015. One famous past ambassador is Andrew Flintoff.

The William Hill Sports Book of the Year Award has become increasingly respected since its debut in 1989 and now boasts a sizable cash prize. All of this together indicates that William Hill is both a trusted and reliable name in the world of betting, and it commands a loyal customer base for a reason.

Betting markets

Boasting an incredible range of betting markets William Hill’s markets are amongst the best around. In addition to a stupendous amount of sports markets, William Hill also offers politics, financials, entertainment and virtuals. This is alongside a strong casino product and poker too.

William Hill sports betting is excellent, and over the last five years has hugely expanded. More than 60,000 football matches a year are now offered. The sportsbook also offers more niche sports such as esports, bandy, Aussie rules, and others though these change from time to time depending on events.

Inplay betting

William Hill live betting is excellent and is made all the better by William Hill TV (WHTV), live streaming and William Hill radio. Live streaming of races and selected football matches adds significantly to the live betting experience, the in-play radio is great and ensures it stands out above competitors and the William Hill Cash Out feature is one of the best in the industry.

William Hill has offered in-play betting in some form since 2008 and as an industry leader it continues to innovate and push it forward.

Put simply, William Hill offers some of the best live betting around.

Usability of the site

The William Hill sportsbook is thorough and easy to navigate. The range of tools and features are excellent and unmatched elsewhere, load times are good, it’s innovative and always trying new things such as the Tip Advisor feature and offers a great mobile site to boot.

The William Hill app is one of the best in the business. The app has been downloaded from the Apple App Store over 2.5 million times since its launch in 2012 and allows easy on the go betting. It’s key to note that the app is in association with Racing Post which ensures best prices for UK and Irish racing.

William Hill customer support is great and available via phone, live chat and there’s a focused Twitter account too. The live chat is good though there are sometimes excessive wait times.


William Hill is one of the most famous names in betting and this is reflected in the quality of its products. It operates in the UK, Europe, Australia and the US under and is one of the most reliable names in the industry, with good odds, extensive markets, an excellent app and mobile product and a navigable site with solid customer support.

The William Hill promo offer is also worthwhile and generous, and this is a bookmaker which regularly offers a great variety of promotions. If there’s any criticism to be made it’s that whilst the online sportsbook works well, the look is a bit dated and could be modernised.


- Premier brand since 1934, financial stability;

- One of the most reputable and popular sportsbooks online;

- Geared for players with varying interests and levels of experience;

- Amazing amount of games and events available for you to wager on;

- Great coverage of european football and horse racing;

- A varied range of leagues;

- Leader in mobile and live betting technology;

- Reasonable odds covering all mainstream sports;

- Live streaming available;

- Multitude of languages and currencies available;

- Fantastic customer service.


- Odds aren’t the greatest for local sports;

- High wagering requirements on some promotions;

- Not available in certain countries.


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*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.

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