Unibet Review

Year established: 1997

Mobile compatible: Yes

Jurisdiction: Malta & UK

Overall rating: B

Recommended: For recreational players
Unibet Sportsbook Review

Unibet has grown to become one of the biggest operators in Europe with over 13.5 million registered customers spread across over 100 countries. The Unibet Group is listed on the Nordic OMX and the Unibet slogan is ‘by players, for players.’

Founded in 1997 the Unibet HQ is in Malta with further offices in Sweden and the UK. In 1999 a site in Swedish and English went live, and in 2003 Unibet live betting and casino options were added. In 2005 the Unibet mobile platform was launched, and this was the same year that MrBookmaker.com was acquired. In 2015 a major acquisition in the form of StanJames.com took place.

The Supertoto is a pool betting product which was launched in 2004 and Unibet is also the home of the BetUP live betting game. Glenn Hoddle became football ambassador for Unibet for the 2015/16 season whilst the Unibet blog is impressive and dynamic and is a cut above those offered by many competitors’, as evidence of this the Unibet blog is featured on Newsnow and it won Best Football Gambling Blog in 2014.

In 2012 Unibet acquired Danish bookmaker Bet24 and this was part of a move to widen its coverage across Europe, whilst it also purchased Betchoice in Australia. As it stands Unibet holds local licences in the UK, Belgium, France, Germany, Denmark, Italy, Ireland, Australia, Romania and Estonia whilst the Unibet Group holds international licences in Malta, Alderney and Gibraltar.

In terms of sponsorships Unibet has joined forces with the PDC to sponsor the darts Unibet Masters, and has been the official betting partner of Danish Superliga sides F.C. København and FC Midtjylland.

Unibet is big on social media and has accounts on Facebook, Twitter and a particularly well updated Youtube channel which offers betting previews and analysis.

Betting markets

Unibet offers sports betting markets on a wide range of sports, with a clear European focus to boot.

The full list is here: Football, Tennis, Golf, Cricket, Rugby Union, American Football, Australian Rules, Bandy, Baseball, Basketball, Boxing, Chess, Curling, Cycling, Darts, Esports, Floorball, Handball, Ice Hockey, Motorsports, Netball, Olympics, Pesapallo, Rugby League, Snooker, Squash, Surfing, Trotting, UFC/MMA, Volleyball, Water Polo, Winter Sports and WWE.

Unibet also offers additional markets in politics and entertainment.

In-play betting

Live streaming on over 10,000 events at Unibet from football leagues across Europe and further afield. The majority of major tennis events are also watchable on Unibet TV as long as customers have a funded account, and other sports such as basketball, ice hockey and more feature too.

All this in addition to a great Unibet cash in feature, betting inplay is certainly worthwhile at Unibet.

In terms of Unibet live betting itself a range of sports are offered and a depth of markets within them. Over 80,000 live events per calendar are offered via the Unibet sportsbook. Unibet live betting also includes BetUP

Usability of the site

The site is bright and brash, and follows its tagline of ‘by players, for players’ in that it’s accessible and the end user experience is excellent.

The Unibet app is a great product as is Unibet mobile in general. Unibet showed its innovative side in August 2015 when it released an official Unibet app for the Apple Watch. Unibet also features a 24/7 Player Safety Early Detection System (PS-EDS) which allows for the early detection of problem behaviour and helps the operator to protect its customers.

Unibet offers live streaming and with over 10,000 events a year and counting Unibet TV is worth a try. The bookmaker offers a range of banking options Visa, Mastercard, Skrill, Neteller and paysafecard. In terms of customer support Unibet offers live chat, an online form and support is also available over the phone.


Unibet has not grown to become one of Europe’s largest betting operators by accident, it’s gained the trust and loyalty of millions of customers through providing a well designed, enjoyable and comprehensive betting site.

Customer support is available 24/7, Unibet promotions are regularly updated and live betting with Unibet is thoroughly enhanced with the Unibet TV coverage. Having made some serious acquisitions in the past few years such as Stan James online, the Swedish operator should continue to thrive and to grow.


- Well-known and experienced European gambling operator;

- Huge amount of available sports, events, and all the necessary information needed to wager in confidence;

- Good sports betting site for sports bettors with all levels of experience;

- Stats, odds, and other information offered in very easy to follow format which is good for new players and experienced ones;

- Free Live streaming of sports event;

- Casino, Bingo and Poker games offered;

- Attractive bonus & promotions;

- Website offered in more than 20 different languages;

- Mobile friendly and mobile app interface;

- Best customer support.


- Odds aren’t the greatest for local sports;

- High wagering requirements on some promotions;

- Tend to limit fast and high winning players;

- Not available in certain countries;

- A bit slow site.


Visa/Mastercard, Skrill (Moneybookers), Neteller, Webmoney, Ukash, PaysafeCard, Bank Transfer

*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.

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