SportNation Review
Year established: 2016

Mobile compatible: Yes

Jurisdiction: United Kingdom

Overall rating: C+

Recommended: For recreational players
SportNation Sportsbook Review

Sportsnation is a bookmaker relatively new to the gambling scene, launching in the UK in 2016 under the BetOnBrazil name, before rebranding for a wider user base. Alan Brazil, the Scottish football legend for Ipswich, Tottenham and Manchester United and sports presenter, was the central figure in the original branding of BetonBrazil before becoming Sportsnation. Despite the rebrand, the bookmaker has continued to gain popularity for offering market leading odds, industry price boosts and promotions.

Betting Markets

Sportnation has always had a particular affinity for the beautiful sport, football, likely due to its association with Alan Brazil. The bookmaker offers a huge range of specials and boosts across football markets all over the world on both short and long-term markets, in addition to inplay betting. As part of the rebrand, the site has expanded to range of other sports that you can bet on, notably horse racing. One of the strongest aspects of Sportnation is the Enhanced Odds and Specials in the lead up to major sporting events around the world. You can find Odds for football, horse racing and even world events and politics in here, leaving punters spoilt for choice. The bookmaker takes it’s Accas seriously – you can combine different markets and sports easily into Doubles, Trebles or if you are feeling lucky, a cheeky 6-fold. Not only this, you can gain up to 70% boosted odds depending on how many selections you have. For new users, Sportsnation have a very attractive sign up offer. They also offer BOG on all UK and Irish Horse Racing, and even regularly deliver exclusive promotions through their active twitter account.

Live Betting

Sportsnation generally offers Live Betting on most major sports, such as Football, NFL and Golf on website and mobile. Real-time odds, coupled with useful statistics and visualization ensure you can make the right decision on who to bet on to score that next goal.


If you decide to check out the casino, you won’t be disappointed. For starters, you can get a deposit bonus that gives you extra cash to play with, across both a Live and Online Casino section. The site has the common types of slots to play such as Jackpots, Table games and various video slots. Notably the site doesn’t offer poker tables to it’s users, but you are able to bet on Live Casino Roulette and Blackjack if this takes your fancy.

Usability of the Site

The layout of the Sportnation website is organised and logical, providing the user with tools to easily navigate through the various areas of the site. The homepage shows a range of currently live event to bet on, which can sometimes be distracting if you are trying to find major events. You can click to view event highlights and most popular bets, which can be useful if you are not sure what to bet on. There is currently no app for Sportsnation, but to make up for this the website is very mobile friendly for those wanting to bet whilst on their phone. As standard, the bookmaker is regulated by the UK Gamblinh Authority, and offers tools to limit users gambling habits in terms of time and money fulfilling the company’s social responsibility. Users have a clean breakdown of all gaming and bet history In their account area, and it’s also very easy to get in touch if any problems arise through Live Chat, Email, or Telephone any day of the week.


In conclusion, Sportsnation is a quality bookmaker to use for sports betting, particularly on the football due to their industry standard, regularly updated odds. Since its rebrand, the company has tried to appeal to a wider audience, losing some of its identity in the process. In future, it would be nice to see it build a stronger branding approach to continuously appeal to more customers. Enhanced Odds on the website are a real plus in comparison to other bookmakers so this is always worth regularly checking on major sporting events. It would be great to see an expansion on the promotions currently available on the site – currently there isn’t much reward for regular users on Sportsnation to keep them coming back for more.


- Huge range of markets covering many different sports;

- Bet on leagues from all over the world;

- Football price boosts available every day;

- Live betting and casino too;

- Regular offers for existing customers;

- Low deposit and withdrawal minimums;

- Good deposit bonus;

- Offers cash out;

- Nicely-designed site;

- Great mobile site to place bets;

- Choice of effective customer service options.


- New bookmaker;

- Very focused on just the UK market;

- Odds aren’t the greatest for local sports;

- Very limited choice of funding options.

- Some restricted countries.


Visa/Mastercard, Bank Transfer

*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.

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