BlueBet Review
Year established: 2015

Mobile compatible: Yes

Jurisdiction: Australia

Overall rating: C-

Recommended: For recreational players
BlueBet Sportsbook Review

BlueBet is a pretty new online bookmaker, bursting onto the scene in late 2015 with leading bookie Michael Sullivan formerly of SportingBet and William Hill at the helm. The Australian bookmaker is 100% locally owned, and is designed primarily for Australian customers, incorporating all the favourite sports and pastimes of the nation down under. The bookmakers focus has been to capitalise on the differing needs of Aussie punters to Europeans, and its evident that the bookmaker is well on its way to doing that. The company is fully licensed and regulated by the New South Wales government, with no frills sports betting the sole betting product on offer.

Betting Markets

BlueBet has all of your favourite sports available on the site, we’re talking Football, Boxing, Golf, Rugby and American Sports to name just a few – there’s even political markets to bet on. Horse and Greyhound Racing from Australia and worldwide is also comprehensively covered, which is great to see and isn’t done by a lot of bookmakers in todays saturated online market. They even offer the local Harness racing, where a rider is seated in a chariot for the entirety of the race. The only notable sport missing from the list is the E Sports, but hopefully the bookie will add this offering in the near future. Within each sport is a limited but quality selection of betting markets for you to peruse, if you’re after pretty niche markets then it might be better to check out another bookmaker. You can place Singles, Doubles, even big time Accumulator if these are you thing, adding to the depth of play you can experience. BlueBet offers a variety of sports based Promotions for both new and existing customers to take advantage of, covering Horse Refunds, Acca Insurance if one leg loses and Double Winnings on particular results.

Live Betting

At the current time, BlueBet doesn’t offer any form of in play or live betting on its website, which is a shame as this can be an exciting part of the sports betting entertainment. You can however call up and place in play bets over the phone which could be an intense experience in itself.


At the current time, due to Australian regulations, BlueBet isn’t offering an online Casino or Live Casino, although this is no fault of its own. Perhaps in the future if the company obtains licensing in a different country it can look to expand in this area.

Usability of the Site

BlueBet, as the name suggests, has unique and crisp branding with a blue theme, ensuring customer will take note of the bookmaker and hopefully begin to return on a regular basis. The homepage launches you straight into the Racing, obviously the staple sport offering of the site, which could initially be a little confusing for new customers of the site. Navigating to the sport section could definitely be clearer and more prominent, as not all punters necessarily want to take a punt on the Horses – it would be great to see a Sports link added to the homepage toolbar. Aside from this, the site is modern, sleek, the markets are clear to read and there’s a nice lack of advertising which is refreshing to see. Customers get their own dedicated account are to review bets placed, winnings and losses, and there is continual support through Live Chat, Email and Telephone to fix any queries you may have. The site has both an IOS and Android app, and is also mobile friendly – you don’t need to worry about catching big games or placing bets whilst out and about.


To conclude, within the constraints of Australian law, BlueBet has a pretty tidy offer. Decent odds, Horse Racing and lots of regular Promotions are some of the highlights of this bookmaker. It would be positive to see the site expand into E Sports, along with incorporating a Casino in the future if possible.


- Australian owned and operated;

- Backed by Australian wagering expert Michael Sullivan;

- Betting across a wide range of racing and sports;

- Flexi betting is available;

- Best of 3 Totes or SP for great odds on thoroughbred races;

- $200 Signup bonus and deposit bonus offers from time to time;

- Intuitive interface with a clean, simple design;

- Quick withdrawals;

- Good customer support.


- New agency, can be thin on markets at times;

- Not as many sports markets as some rivals;

- No live online betting (due to Australian law);

- None of the weekly promotions are available to NSW residents;

- No live streaming of sports/races;

- Quick to restrict winning punters;

- Limited banking facilities.


Visa/Mastercard, POLi, BPay, Bank Transfer

*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.

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